Devin Poulter is a Sales Director with over 20 years of experience in the tech industry. Recently, we asked him a few questions to learn more about how he built his career, what it’s like to lead a team at Rapid7, and more.
You’ve been in software sales for most of your career, what can you tell us about being successful as an Account Executive?
I’d say building your personal brand is really important for success as an Account Executive. Being able to have open and honest conversations with customers and really focus on where you can (or sometimes, where you can not) add value is something people will remember you by.
Years down the line, when you are either introducing a new product, or representing a different company, that decision maker you are reaching out to will probably remember how you treated them previously. If you took the time to create a positive relationship, they are more likely to take your call and listen because you’ve built that foundation of trust. I’ve seen that play out time and time again, and I think it’s important for people building their career to equally focus on their personal brand as well as the product or company brand you’re representing.
What stands out to you about Rapid7 when it comes to building a sales career?
Well, the cybersecurity market is white hot as threats and bad actors continue to find new ways of exposing vulnerable organizations. It’s a market that is attracting a lot of competition as new companies and startups emerge—but where I see the most value and sustainability is with organizations like Rapid7 that can meet customers where they are—and grow with them.
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