Ransomware Gangs Don’t Need PR Help

We’ve seen an ugly trend recently of tech news stories and cybersecurity firms trumpeting claims of ransomware attacks on companies large and small, apparently based on little more than the say-so of the ransomware gangs themselves. Such coverage is potentially quite harmful and plays deftly into the hands of organized crime.


Often the rationale behind couching these events as newsworthy is that the attacks involve publicly traded companies or recognizable brands, and that investors and the public have a right to know. But absent any additional information from the victim company or their partners who may be affected by the attack, these kinds of stories and blog posts look a great deal like ambulance chasing and sensationalism.



Currently, more than a dozen ransomware crime gangs have erected their own blogs to publish sensitive data from victims. A few of these blogs routinely issue self-serving press releases, some of which gallingly refer to victims as “clients” and cast themselves in a beneficent light. Usually, the blog posts that appear on ransom sites are little more than a teaser — screenshots of claimed access to computers, or a handful of documents that expose proprietary or financial information.


The goal behind the publication of these teasers is clear, and the ransomware gangs make no bones about it: To publicly pressure the victim company into paying up. Those that refuse to be extorted are told to expect that huge amounts of sensitive company data will be published online or sold on the dark web (or both).


Emboldened by their successes, several ransomware gangs recently have started demandin ..