Electric power only started making sense for land vehicles about ten years ago, but now the technology is ready to make the jump into the water. Pure Watercraft hopes that its electric outboard motor can replace a normal gas one for most boating needs under 50 HP — and it just raised $23.4M to hit the throttle.
Pure’s outboard works much like a traditional one, but runs on a suitcase-sized battery pack and is, of course, almost silent except for the sound of the turbulence. It’s pretty much a drop-in replacement for an outboard you’d use on a 10-20 foot boat meant for fishing or puttering around the lake, though the price tag looks a little different.
Founder and CEO Andy Rebele started the company in 2011, and it turns out they had shown up a bit early to the party. “The Model S had not yet been released; the plan of making boats electric was not really fundable,” he told me.
Rebele kept the company going with his own money and a bit of low-key funding in 2016, though he admits now that it was somethin ..
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