Privacy predictions for 2021

Privacy predictions for 2021

2020 saw an unprecedented increase in the importance and value of digital services and infrastructure. From the rise of remote working and the global shift in consumer habits to huge profits booked by internet entertainers, we are witnessing how overwhelmingly important the connected infrastructure has become for the daily functioning of society.


What does all this mean for privacy? With privacy more often than not being traded for convenience, we believe that for many 2020 has fundamentally changed how much privacy people are willing to sacrifice in exchange for security (especially from the COVID-19 threat) and access to digital services. How are governments and enterprises going to react to this in 2021? Here are some of our thoughts on what the coming year may look like from the privacy perspective, and which diverse and sometimes contrary forces are going to shape it.


Smart health device vendors are going to collect increasingly diverse data – and use it in increasingly diverse ways.

Heart rate monitors and step counters are already a standard in even the cheapest smart fitness band models. More wearables, however, now come with an oximeter and even an ECG, allowing you to detect possible heart rate issues before they can even cause you any trouble. We think more sensors are on the way, with body temperature among the most likely candidates. And with your body temperature being an actual public health concern nowadays, how long before health officials want to tap into this pool of data? Remember, heart rate and activity tracker data – as well as consumer gene sequencing – has already been used as evidence in a court of law. Add in more smart health devices, such as sma ..

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