Salesforce and Oracle are to face a GDPR lawsuit in London and the Netherlands that could cost them up to €10bn in fines, a legally aggressive privacy campaign group has claimed to The Register.
The suit, which alleges the ad-tech subsidiaries of the American giants are in breach of the EU's General Data Protection Regulation, is to be formally commenced in the Netherlands today.
A campaign group calling itself the Privacy Collective is capitalising on newly liberalised UK rules allowing class-action-style lawsuits to go ahead.
It is to be alleged that Oracle's Bluekai and Salesforce DMP (formerly Krux) were misusing consumers' data by aggregating information collected from differing websites. That information was bundled up into profiles used to help them sell more effectively.
Although the group's website discloses very li ..
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