'Opt Out' Is Useless. Let People Opt In

'Opt Out' Is Useless. Let People Opt In

Like Google and Amazon before it, Apple has been caught sending voice assistant recordings to contractors, who listen to snippets of your requests and conversations, without telling anyone. In response to the privacy concerns that raises, Apple says it will eventually give users control over whether their Siri data gets sent to third-party eavesdroppers, but it's unclear whether that consent will be opt-in or opt-out. Google and Amazon offer the latter. And it's not nearly good enough.


Letting people opt out of data collection is better than not giving them any choice at all. But for decades, that’s been the extent of the conversation. It gives too many giant tech companies plausible deniability for the rampant hoovering of your personal information and allows them to implicitly blame the victim when they overreach: Don’t get angry at us, you could have opted out this whole time. Here’s a simple suggestion: Let people opt in, instead.


Optimus Prime


It’s a simple problem to explain. An “opt out” paradigm means that data collection happens automatically, and you have to actively seek out ways to stop it. Under “opt in,” you must affirmatively grant a company the right to access that data before it can do so. You’re in control from the start.





"Not only do opt-in mechanisms serve consumers better, they serve democracy better."




Joseph Tomain, Indiana University



Right now it’s unclear what form Apple’s Siri opt-out will take; the company has suspended its voic ..

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