The multinational computer technology corporation Oracle has spent almost 10 years and billions of dollars purchasing startups to fabricate its own one of a kind ‘panopticon’ of users' browsing data.
One of those startups which Oracle bought for somewhat over $400 million in 2014, BlueKai, is scarcely known outside marketing circles; however, it amassed probably the biggest bank of web tracking data outside of the federal government.
By utilizing website cookies and other tracking tech to pursue the user around the web, by knowing which sites the user visits and which emails they open, BlueKai does it all.
BlueKai is supposedly known to depend intensely on vacuuming up a 'never-ending' supply of information from an assortment of sources to comprehend patterns to convey the most exact ads to an individual's interests.
The startup utilizes increasingly clandestine strategies like permitting websites to insert undetectable pixel-sized pictures to gather data about the user when they open the page — hardware, operating system, browser, and any data about the network connection.
Hence it wouldn't be wrong to say that the more BlueKai gathers, the more it can infer about the user, making it simpler to target them with ads that may lure them to that 'magic money-making click'.
Marketers regularly utilize this immense amount of tracking data to gather as much about the user as could reasonably be expected — their income, education, political views, and interests to name a few — so as to target them with ads that should coordinate their apparent tastes.
But since a server was left unsecured for a time, that web tracking data was spilling out onto the open i ..
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