Adoption of two-factor authentication (2FA) is rapidly increasing, particularly among people aged 18-34, as consumers grow concerned with protecting online accounts from data breaches.
When Duo Labs researchers set out to learn more about adoption and perception of 2FA in 2017, they learned 56% of Americans polled had never heard of the technology. Only 28% used 2FA on at least one website or app. Over the past two years, that adoption has increased - reaching 51%.
In their new State of the Auth report released this week, Duo analysts shared the results of a second census-representative survey designed to measure 2FA usage in the United States. By 2019, the researchers found, 77% of people surveyed had heard of 2FA, up from 44% two years prior.
Sean Frazier, Advisory CISO with Duo, says there are several reasons why consumers have become more familiar with 2FA. "Now, people are starting to see these things in their personal lives," he explains. Banks and tech companies are encouraging customers to use 2FA for accounts and devices. Newscasters reporting on data breaches now mention 2FA as an option for stronger consumer security.
"You're seeing it come up in basic conversations about security hygiene," Frazier continues. Indeed, much has changed in the years since Duo's initial poll: Apple released Face ID in its iPhone X, GDPR was fully enforced throughout the EU, and WebAuth was published as a W3C recommendation. Businesses have increasingly implemented 2FA requirements for employees, broadening adoption.
These shifts arrive at a time when a growing amount of data points to the unreliability of ..
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