No matter how careful you are, your privacy is always at risk when you go online. You can mitigate this by avoiding social media and certain apps and websites.
We understand that it’s not always easy to avoid the world’s most popular sites and apps. You can still enjoy them as long as you take some precautions. Tap or click here to learn how to check up on your privacy settings with Facebook and Google.
Apple just released a new ad that puts into stark (and creepy) reality how much of our info is bought and sold. The short video makes a show of it, but it’s an accurate metaphor of what really goes on with your data.
Meet Ellie
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The star of the ad is Ellie, who’s in a record store browsing some vinyl. She notices a set of big wooden doors with a display reading, “Ellie’s Data Auction.”
An auction is taking place behind those doors. The goods for sale consist of Ellie’s private data, including her emails, drugstore purchases, location data, contacts, recent transactions, browsing history and text messages. Each one is sold to the highest bidder.
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“It’s not creepy, it’s commerce!” the auctioneer jeers.
When the last lot is brought onstage, Ellie takes out her iPhone and taps a button labeled “Ask App Not to Track.” The bidders disappear one by one in a puff of smoke. Ellie then taps “Protect Mail activity,” and the ..
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