Online review sites can tell you a lot about a city’s restaurant scene, and they can reveal a lot about the city itself, too.
Researchers at MIT recently found that information about restaurants gathered from popular review sites can be used to uncover a number of socioeconomic factors of a neighborhood, including its employment rates and demographic profiles of the people who live, work, and travel there.
A report published last week in the Proceedings of the National Academy of Sciences explains how the researchers used information found on Dianping—a Yelp-like site in China—to find information that might usually be gleaned from an official government census. The model could prove especially useful for gathering information about cities that don’t have that kind of reliable or up-to-date government data, especially in developing countries with limited resources to conduct regular surveys.
“We wanted to explore a new way of using restaurant data to predict those very small neighborhood-level attributes like income, population, employment, and consumption, without relying on official census data,” says Siqi Zheng, an urban development professor at MIT Futures Lab with a special focus on China.
Zheng and her colleagues tested out their machine-learning model using restaurant data from nine Chinese cities of various sizes—from crowded ones like Beijing, with a population of more than 10 million, to smaller ones like Baoding, a city of fewer than 3 million people.
They pulled data from 630,000 restaurants listed on Dianping, including each business’s location, menu prices, opening day, and customer ratings. Then they ran it through a machine-learning model with official census data and with anonymous location and spending data gathered from cell phones and bank cards. By comparing the information, they were able to determine where the restaurant dat ..
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