Spamdexing is an attempt to manipulate search engine rankings and generate traffic which is used later to fuel a scam designed by bad actors.
To do this, threat actors gain access to a normal, healthy website and then inject malicious keywords and links into it.
In digital marketing and online advertising, Spamdexing or SEO spam is one of the most common hacks to increase search engine ranking. A report released by Sucuri disclosed that over half of sites hacked in 2018 were used by hackers for SEO reasons. These hacks targeted web sites in order to manipulate the success of a site’s SEO campaign and boost its ranking in Google, Bing or other search engines.
What is SEO spam?
Search engine spam or Spamdexing is an attempt to manipulate search engine rankings and generate traffic which is used later to fuel a scam designed by bad actors.
To do this, threat actors gain access to a normal, healthy website and then inject keywords and links intended to lure traffic to different scams. This practice tricks unsuspecting users who believe that they are visiting a real website to purchase orders but end up getting scammed.
Types of SEO spam
Search engine spam can be executed through:
Spammy links
Spammy keywords
Spammy post & pages
Impact
By gaining access to a legit website and injecting links and keywords, bad actors create a path to their scammy websites. Rather than getting ranked the way most legit websites do, bad actors piggyback off a normal site’s credibility to get a rank on search engines.
How to stay safe from SEO spam?
Spamdexing is always a thre ..
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