TrustArc has announced the launch of PrivacyCentral, the first data intelligence center that provides a single point of entry for managing every phase of an organization’s privacy journey. PrivacyCentral simplifies the creation and management of ongoing privacy programs and eliminates the reliance on repetitive compliance processes as a new regulation is introduced.
Data privacy is of enormous importance to companies today. Consumers will pay a premium to vendors that exhibit more stringent privacy policies, and are more likely to trust companies that don’t collect as much personal data. Moreover, nearly three-quarters of organizations report enjoying significant business benefits from stronger privacy practices, and many feel that the greatest obstacle to leveraging data is data privacy. However, many organizations still use a piecemeal approach to building data privacy programs or solutions that require manual input and rely on point-in-time assessments.
PrivacyCentral Breaks Down Barriers to Comprehensive Data Privacy Programs
“Data privacy management today is complex, siloed, and inefficient,” said Chris Babel, CEO, TrustArc. “Too many organizations still manually assess, plan for, and demonstrate compliance with each law. These processes are often repeated and are not repurposable across other laws and regulations. The result is an ad-hoc approach to data privacy when an ongoing, scalable program is needed. TrustArc designed PrivacyCentral as a single source of truth and trusted advisor for all of an organization’s privacy requirements.”
PrivacyCentral is a centralized intelligence center to guide organizations’ privacy priorities, planning, readiness and demonstration of compliance. The platform includes real-time benchmarking capabilities so program managers, whether privacy leaders or IT data stewards, can view and compare privacy status based on priorities that matter to their organization.
Leveraging AI, PrivacyCentral conducts automated, intelligent assessments of company records ..
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