2019 was a tumultuous year for cybersecurity and privacy, from the WhatsApp hack that injected spyware onto consumer devices to repeated Facebook privacy breaches, GDPR, the rise of cyberattacks against small to midsize businesses (SMBs) and small cities, and more. Large and small companies are reevaluating data privacy and security as a result, learning from past lessons as they seek to pinpoint where future cybersecurity threats exist. In equal measure, many companies are turning to technologies like AI and machine learning to play an even larger role in threat detection. Consumers today are more aware of privacy breaches and misuse of their data, and they're more skeptical of tech companies that claim they protect and value their users' privacy but don't "walk their talk." Tech companies will continue to push consumer privacy boundaries as they collect, use and sell consumer data, but new companies built with privacy by design, such as Brave, FigLeaf and Jumbo, will also rise to give consumers the choice to be private.
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