FaceApp is a viral lark that takes a convincing guess at what you’ll look like when you’re old. FaceApp is also the product of a Russian company that sends photos from your device to its servers, retains rights to use them in perpetuity, and performs artificial intelligence black magic on them. And so the FaceApp backlash has kicked into gear, with anxious stories and tweets warning you off of its charms. Which, fine! Just make sure you save some of that ire for bigger targets.
The response to FaceApp is predictable, if only because this cycle has happened before. FaceApp went viral when it launched in 2017, and prompted a similar—if far more muted—privacy kerfuffle. But compared to Meitu, that year’s other viral face manipulator, which is quite a phrase to type, FaceApp was downright saintly in its data collection. At least FaceApp didn't access your GPS and SIM card information. More energy was directed at bigger problems, like FaceApp’s blackface filter. (Yep!)
The latest frenzy appears to have been kicked off by a tweet that claimed FaceApp uploads all of your photos to the cloud. That certainly would be alarming. But FaceApp has denied the claim, and multiple security researchers have confirmed that it’s not so. FaceApp takes only the photo you ask it to manipulate. The company also says it deletes “most images” from its servers within 48 ..
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