Long-term business success is rarely (if ever) a result of stumbling into opportunities and making makeshift decisions.
In cybersecurity, as in any other industry, one might start with a good idea and an adequate first realization of it, but if there is no plan for the future, there will be no desired future.
The cybersecurity industry
The advent of modern computer and digital information systems, their widespread use in all aspects of our private and business lives and endeavors and the fact that they have weaknesses that are exploited by malicious actors have spurred the creation and exponential growth of the cybersecurity industry. The latest bout of globalization, which coincided with the rise of IT, also played an important part.
Because of the steady introduction of new IT technologies, the cybersecurity industry continues to be open to newcomers with a good-enough product and plan. For most, that plan involves outside capital/strategic investment or an acquisition/merger at some point in the future.
In order to come to that point, a cybersecurity company must become an attractive target.
A good target for acquisition
Investors and acquirers generally look for companies that meet the following criteria: great team, great technology, great product market fit, strong customer traction, strong unit economics, and so on.
“Acquirers keep in mind additional considerations such as strategic fit with their product portfolio/roadmap, customer profile (both current and future targets), go to market/sales motions, potential cross-sell/up-sell opportunities, and more,” noted Dino Boukouris, Founding Director at Momentum Cyber, which specializes in offering strategic advice for companies in the cybersecurity industry.
“These ..
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