The Next Generation of Endpoint Security | Avast Business

The Next Generation of Endpoint Security | Avast Business
Avast Business Team, 5 October 2019

For small businesses, this adaptive solution is crucial to the defense against modern cybersecurity threats



You run a business, so the term “next-gen” may not be one you’re familiar with. But as cyberattacks become more sophisticated and more businesses fall victim to cybercriminals, it is important to know. Large companies have IT departments to deploy next-generation endpoint protection, but as the owner of a small business, it may fall to you to ensure your business is protected from cybercrime.
This article will explain precisely what next-generation endpoint security is, what it offers, why it’s important, and how it differs from traditional tools.
Why do we need next-gen endpoint protection?
The simple reason we need next-gen endpoint protection is because there is a “next generation” of cyberattacks. Reacting to increased knowledge and antivirus protection, cyberattacks have become more sophisticated. Attacks can now utilize various methods from malware to social engineering and include various channels (vectors) including endpoints like phones and desktop computers.
Around 2003, cybercriminals became more advanced and attacks moved beyond simple viruses and drive-by downloads to complex, layered attacks that often involved interpersonal manipulation. To protect users from these more sophisticated attacks, cybersecurity needs to evolve. Endpoints (your devices) remain the targets and many are not always within the business network (mobile phones, tablets, laptops). As such, they don't have optimum security behind a firewall or gateway. Hackers exploit this by using a larger number of stages in their attacks, which in turn increases the need for endpoint security.
A key part of next-gen endpoint protection is to ensure that your solution continuously ..

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