The Blurred Lines and Closed Loops of Google Search

The Blurred Lines and Closed Loops of Google Search

Tricksy! You'll notice the knowledge box on the righthand side, too. But Google has around 92 percent of global search market share. It effectively is online search.


Dark patterns are all too common online in general, and January wasn’t the first time people accused Google of deploying them. In June 2018, a blistering report from the Norwegian Consumer Council found that Google and Facebook both used specific interface choices to strip away user privacy at almost every turn. The study details how both platforms implemented the least privacy-friendly options by default, consistently “nudged” users toward giving away more of their data, and more. It paints a portrait of a system designed to befuddle users into complacency.


That confusion reached its apex a few months later, when an Associated Press investigation found that disabling Location History on your smartphone did not, in fact, stop Google from collecting your location in all instances. Shutting off that data spigot altogether required digging through the settings on an Android smartphone. It took eight taps to reach, assuming you knew exactly where to go—and Google didn’t exactly provide road signs. In May of this year, Arizona attorney general Mark Brnovich sued Google under the state’s Consumer Fraud Act, alleging "widespread and systemic use of deceptive and unfair business practices to obtain information about the location of its users.” Even a privacy-focused Google software engineer didn’t understand how location controls worked, ..

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