Social Media And Online Reputation | Avast

Social Media And Online Reputation | Avast
Emma McGowan, 26 May 2021

Are your posts putting your future at risk?



Are you aware of what you look like online? Would you say you have a positive reputation in your social media posts? Your success is at stake, from college applications to consideration for high-end promotions that are years down the road. 
More than ever, the first impression you deliver to job recruiters, potential business partners, and even new friends is going to be online instead of in person. Many HR departments are now required to use social media to screen candidates for a good cultural fit. 
It’s not just your future that’s at stake. Negative posts from years ago can be cause for you to lose your current job. It’s becoming more common to see headlines about high-ranking employees at companies like Disney and Teen Vogue getting fired for insensitive posts made in the past. Times change and so do people. You’re older and wiser now, so don’t wait for your past to catch up to you. In just four steps, you can manage your social media reputation to create a more positive personal brand.
Step 1: Audit your social media accounts
Even your oldest posts can come back to haunt you. You might have an old account on a forgotten social media service, but if it shows up in a search of your name, it still has the potential to damage your reputation. Put yourself in the shoes of a job recruiter and do some online sleut ..

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