Sex tech companies and advocates protest unfair ad standards outside Facebook’s NY HQ

Sex tech companies and advocates protest unfair ad standards outside Facebook’s NY HQ

A group of sex tech startup founders, employees and supporters gathered outside of Facebook’s NY office in Manhattan to protest its advertising policies with respect to what it classifies as sexual content. The protest, and a companion website detailing their position we reported on Tuesday, are the work of ‘Approved, Not Approved,’ a coalition of sex health companies co-founded by Dame Products and Unbound Babes.


These policies are applied have fallen out of step with “the average person’s views of what should or shouldn’t be approved of ads,” according to Janet Lieberman, co-founder and CTO of Dame Products.


“If you look at the history of the sex toy industry, for example, vibrators were sexual health products, until advertising restrictions were put on them in the 1920s and 1930s – and then they became dirty, and that’s how the industry got shady, and that’s why we have negative thoughts towards them,” she told me in an interview at the protest. “They’re moving back towards wellness in people’s minds, but not in advertising policies. There’s a double standard for what is seen as obscene, talking about m ..

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