The topic of data privacy has become so relevant in our age of smart technology. With everything becoming connected, including our homes, workplaces, cities, and even our cars, those who develop this technology are obligated to identify consumers' expectations for privacy and then find the best ways to meet those expectations. This of course includes determining how to best secure the data with which these technologies interact. As you can imagine, accomplishing these requirements is no easy feat.
Yes, connected technology developers have their work cut out for them, and that’s why CES 2024 included a panel to discuss this very topic: “Safeguarding Your Sanctuary: Expectations for Data Privacy in the Smart Home Era.” I had the privilege of being a part of this four-person panel, and if you weren’t in the room with us, here’s your chance to get some of the key takeaways from our discussion.
Putting the Consumer’s Needs First
What do consumers expect? The answer to this question is not black and white because individual consumers have different views of what privacy means to them. Therefore, defining a baseline that puts control of much of this data back in the hands of the consumer becomes critical.
That said, if consumers are going to have the ability to make their own data decisions then it’s important that easily understood mechanisms for managing data privacy are embedded within their smart technology. The greater technology community should also do its part to educate consumers on the overall importance of privacy and security — and the role they play in ensuring it for themselves.
Another example of putting the consumer’s needs first is when vendors have an on ..
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