It’s a known fact that Google uses page speed as a ranking factor. Besides, pages that load quickly have 3x lower bounce rates and higher average time on page.
According to research by Finteza, 92% of websites take more than three seconds to load, and by then, 50% of visitors bounce back. Every second of delay reduces the conversion rate by 21.8% for PCs, 20.5% for mobiles, and 17.8% for tablets.
Following the best practices when optimizing your page speed ensures that you don’t miss anything that can hurt your SEO efforts in the long run.
Here are some of the best practices to optimize your page speed.
1 – Analyze What’s Slowing Your Pages
To improve the page speed, you first need to understand what’s affecting it.
The most common elements that slow down a website are images, scripts, and Ajax. However, the actual reason why your page takes too much time to load might be different. That’s why it is essential to determine what’s affecting your page speed.
2 – Compress CSS, HTML, and JavaScript Files
Compressing CSS, HTML, and JavaScript files can dramatically increase your page speed. One of the best ways to compress files is through Gzip. Running Gzip on text-based content can help achieve compression rates of as high as 70-90%.
The easiest way to enable Gzip compression is through a plugin. Caching plugins like WP Ro ..
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