How Can Enterprise Security Buyers Make More Educated Decisions Around the Start-ups They Invest Time and Money Into?
Some information security start-ups bring much needed creative thinking and new ideas to a challenging professional field. Others don’t bring much of anything to the table, and in some cases, can actually harm an organization’s security posture. How can enterprise buyers make more educated decisions around the start-ups they invest time and money into? Also, how can job seekers considering employment at a start-up understand if they’re getting into a bad situation?
While there is no foolproof way to answer these questions, there are warning signs. It is in this spirit that I present “eight warning signs that a start-up is in a downward spiral”:
1. Money: As the saying goes, money walks. Many investors are quite good at separating the wheat from the chaff. After all, their livelihood depends on it. There are many factors and variables that an investor looks at when deciding whether or not to invest in a start-up. After enough time has passed, if a start-up has received little to no investment, it’s a red flag that something, or someone, at the start-up is not quite right.
2. Pivots: Start-ups need to pick a problem they are passionate about and identify a strategy to solve that problem. Of course, along the way, there will need to be adjustments and course corrections as new information and data points necessitate them. That being said, if a start-up pivots, or radically changes direction every so often, that is generally a sign of poor leadership and a poor understanding of the market.
3. Inability to articulate value: When I buy a shirt, I exchange money for that shirt. As with any transaction ..
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