However, Temu has also attracted scrutiny globally over the past few months over the types of user data it collects from shoppers, particularly through its app.
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RMIT University academics sounded a warning for Australian consumers on the issue last week, noting that the company may collect information through users’ social media profiles.
Temu’s business partners may capture “information about us, our computer or device, and location data (if you haven’t disabled location sharing settings),” RMIT cybersecurity expert Dr Arathi Arakala said.
According to Temu’s privacy policy, the company collects a range of information about users, including a shopper’s username, password, email and phone number, and any user-generated content made on the platform.
The retailer may also combine information shoppers give to the platform with “information from third-party sources”, including social media. “We may collect information such as your username, profile picture, and email address if you choose to register or log in on the service using said third-party service,” Temu says in its privacy policy.
In a statement, Temu said it prioritised the protection of privacy and was transparent about its data practices.
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“We collect information with a clear and singular purpose: to provide and continually enhance our products and services for our users,” the company said.
The company highlighted that the Apple App store details information that may be linked to users, including purchases, user content and search history, and noted “the data we gather reflects common industry practice”.
“In line with our commitment to full transparency, every single user can also view the permissions that Temu seeks on the website or app under ‘Settings,’ ” the company said.
Cybersecurity expert Professor Asha Rao from RMIT’s School ..
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