The pitfalls of being an influencer: What parents should know and do

The pitfalls of being an influencer: What parents should know and do

Does your child dream of becoming a YouTube or Instagram celebrity? The influencer lifestyle is not as picture-perfect as it may seem.



The rise of the internet has led to the rise of the social media influencer, altering the aspirations of children around the world. A recent survey of 2,000 parents of 11 to 16-year-olds shows that doctors (18%) are still number one on the dream job list, but they are closely followed by social media influencers (17%) and, more specifically, YouTubers (14%).


Being an online celebrity might look glamorous, but what are the risks? The digital world can hide a range of dangers, and it’s important that both children and their parents are aware of the threats.


Online hate is inevitable


Many young influencers, who base their self-worth on the likes and shares they receive, struggle if the interest of the online crowd fades. Basing self-esteem on public acknowledgement from strangers at an early age is risky – this is especially true considering that feedback on the internet can often be even more aggressive as anonymity is heightened and the commentator can hide behind their screen.


Any person in the social media limelight will inevitably have to face online hate. Comment sections flooded with hateful messages are an emotional drag while actual threats are frightening for anyone, no matter their age.


Parents can help their children by moderating comments and reporting inappropriate behavior to administrators, but this is not feasible when large numbers of people are involved.


Oversharing and online stalking


Kim Kardashian is one of the most influential figures on social media – someone who likes to post and share everything from her pr ..

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