As technology weaves itself into our lives in new and unexpected ways, some of it will get quite personal and close to home. That made itself clear at CES this year, which makes a strong case for your security.
The more things we connect, the more data we create. Data about ourselves that companies and others collect, share, and sell—where we are and what we’re doing, along with what we buy, watch, and search for. And today, we’re creating more of it and in more exacting detail.
We connect our homes with smart devices that create data about our comings and goings, and we connect ourselves with smart glasses and watches, rings, and things that track our health, our sleep, and wellness overall. Meanwhile, we have virtual reality and augmented reality hardware companies that want a place on your face with headsets and experiences that will take you into the metaverse.
Walking the floor of this year’s CES, you’ll see all these things, and plenty more. Yet central to it all is one thing—you. Specifically, your privacy and identity.
As technology evolves so rapidly and brings new ways of experiencing our world, it’s an exciting time. It’s also a somewhat uncertain time. What data will these devices create? Who’ll collect it? What will they do with it? And importantly, what can you do to protect yourself? Questions about your security are very much on our minds, and they’re on yours too. You’ve told us as much.
80% of you are concerned that a company could sell their data to another company.
81% of you are concerned that your identity could be stolen from an online transaction.
And unsurprisingly, protection is very much on your mind as well. ..
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