Privacy predictions for 2024

Privacy predictions for 2024

In our previous privacy predictions piece, we outlined trends for 2023. As expected, there was a notable increase in the adoption of digital IDs to replace paper documents. For example, California expanded a pilot program for digital driver’s licenses, and Russia introduced laws enabling biometrics-based purchases of alcohol and tobacco. This trend is set to continue, with the European Commission finalizing the EU Digital Identity Wallet agreement. Australia has also unveiled a national strategy for digital identity resilience, aiming for mainstream use in 2024.


We expected organizations to try to reduce the impact of the human factor on data security, so as to bring down the number of insider threats and social engineering attacks. The issue intensified with the widespread use of chatbots for work, leading employees to inadvertently share sensitive data. Notably, major companies like Amazon, Apple, and Spotify are taking measures to prevent data leaks by limiting engagement with such tools.


Whereas we expected the Metaverse to be the focus of the privacy debate, AI stole the spotlight. Despite this, the European Commission has introduced a new strategy on Virtual Worlds, recognizing their transformative potential for EU ci ..

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