At Okta’s annual conference, TechDay had a chance to sit down with Ajay Advani, recently appointed Vice President of APJ Channel and Strategic Alliances, to discuss the company’s partner focus for ANZ, including the Elevate programme, the SMB market opportunity, and the role of Oktane in building rapport and knowledge.
As reported by TechDay early September, Advani entered his role with a focus on building a strong partner network to support Okta's broader business goals.
He said, "With identity management at the core of digital operations, Okta's mission is to equip organisations with secure identity-led infrastructure, bolstering their digital service capabilities. A strong partner network is critical to achieving this goal.”
Fast forward to early October, and Advani is taking stock of Okta’s existing partner ecosystem and developing the company’s go-to market and channel strategy in the region.
As the company has been operating in ANZ for longer than other APJ regions, it currently trumps the rest in terms of renewal and retention rates, and what matters the most - bringing value to customers.
Throughout ANZ, Okta works with distributors, resellers and technology partners. The latter category helps to provide a full security stack to users and customers, enhancing Identity with the likes of endpoint and network security. At a regional and international level, Okta works with CrowdStrike, Palo Alto, Zscaler, Accenture, AWS and more.
In addition to building out the depth and breadth of partner relationships in ANZ, moving forward Okta is focused on growing the small to medium business (SMB) customer base.
As reported by the Australian Banking Association, of the 2.6 million businesses in Australia, the majority (98 %) are small and medium enterprises. Meanwhile, in New Zealand, the Ministry of Business, ..
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