As businesses aim to provide personalized experiences to their customers, they are increasingly integrating connected IoT devices into their operations. However, as the IoT ecosystem expands, protecting data from malicious individuals who may try to access and misuse personal information becomes essential. According to MarketsandMarkets forecasts, the global IoT security Market size will grow from USD $20.9 billion in 2023 to USD $59.2 billion by 2028 at a Compound Annual Growth Rate (CAGR) of 23.1% during the forecast period.
One of the key strategies for safeguarding data in this complex ecosystem is data masking. It can impact the IoT landscape and its role in protecting Personally Identifiable Information (PII), preserving data utility, and mitigating cybersecurity risks.
This article has been indexed from DZone Security Zone
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