How Deepfakes Will Make Us Question Everything in 2020

How Deepfakes Will Make Us Question Everything in 2020

We’ve written about deepfakes before, but there’s one overlooked side effect that must be brought to our attention: As the technology improves and becomes more commonplace, what’s stopping anyone from claiming that what they definitively said was the result of a deepfake?


While watching a recent episode of The New York Times’ “The Weekly” show about deepfake technology, what stood out to me over any of the technology was the troubling potential for collateral damage. For example, what if an enterprise was victimized by a major data breach? What if its C-suite executive is at first honest about the attack and then decides to claim they were the victim of a deepfake? Which story would customers believe?


This concept has been discussed in legal circles and is referred to as the “liar’s dividend.” If anyone can claim that what they said is the result of a deepfake, how do we distinguish the truth anymore? The ramifications in the political world are significant, but that’s another discussion. We must probe this issue from the perspective of enterprise cybersecurity, because there’s a lot to chew on.


Deepfakes Are Cutting Even Deeper


Robert Chesney, associate dean for academic affairs at the University of Texas School of Law, is the leading source for analysis, commentary and news related to law and national security. Chesney’s concern about deepfakes prompted him to co-author a paper with his colleague Danielle Citron titled “Deep Fakes: A Looming Challenge ..

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