With Google’s massive page experience update and its Core Web Vitals on the horizon, it seems that webmasters and marketers are doing their homework at the last minute, as usual.
Google first announced this update in May of 2020, with plans to roll it out one year later in May 2021. By November, they announced a median 70% increase in the number of users engaging with Lighthouse and PageSpeed Insights.
SEE: 5 Free Best Internet Speed Test Websites
This indicates that people are starting to actively prepare for the update as the deadline approaches. Clearly, a lot of websites need a lot of work. As of August 2020, only about 13% of tested URLs would have passed the Core Web Vitals Test.
Lighting the Way
Lighthouse and PageSpeed Insights are proving to be the go-to tools for increasing any given site’s speeds, while also helping webmasters remove any user experience barriers that can cost them SEO clout or organic traffic.
With the update poised to make speed more important than ever, every SEO consultant and site owner is currently obsessed with 3 key speed metrics.
Largest Contentful Paint: Measures the amount of time it takes the page’s largest element (often an auto-play video) to fully render.First Input Delay: Measures how long it takes the page to respond after a user action (i.e. clicking a button or link) is taken.
Cumulative Layout Shift: Measures ..
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