Hey Apple, how about a MacBook SE?

Hey Apple, how about a MacBook SE?

Apple’s a hard company to like these days. Their glory days behind them, they have relentlessly pursued a misguided concept of optimization that has alienated their user base and compromised their products. A MacBook SE would go a long way toward smoothing the wake they’ve left behind them.


I was excited that this would be a possibility years ago when the iPhone SE came out. “Here,” I thought, “is a company that has come to recognize the value of its legacy products.”


Although the (old) SE is indeed the best phone Apple has ever made, it’s clear now that it was little more than a way to squeeze a bit more money out of some leftover components. (The new SE seems to serve the new purpose, but I’ve embraced it nevertheless as the old model is increasingly left behind in design decisions.)

That one of its most popular products was an accident should come as no surprise, since Apple doesn’t seem to know or care what its customers want. Th ..

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