In September 2023, the Office of Management and Budget published the Delivering a Digital-First Public Experience guidance. The guidance provides agencies with tangible actions and timelines to deliver a digital experience that meets the public’s expectation now and in the future.
Digital Experience Pillars
Overview
The Delivering a Digital-First Public Experience guidance establishes the foundation for an improved digital experience when the public interacts with the government’s products and services. The guidance identifies seven digital experience pillars and the specific actions and standards that agencies must take to accelerate the design, development and delivery of modern websites and digital services. The key pillars are:
Analytics: We need improved analytics to better optimize digital experiences
Accessibility: We need to ensure information and services are accessible to all individuals
Brand: We need consistent branding to establish greater trust for digital interactions with the government
Content: We need to de-duplicate and improve content so the public gets one answer – the right answer – when they search for information online
Design: We need consistent design so that it is easier to navigate government websites
Search: We need to adopt search best practices so that it is easier for the public to find information
Digitization: We need to continue to identify digitalization opportunities so that it is easier for the public to access services
Together, these pillars represent the path towards a truly simple, seamless, and secure digital-first public experience. And to deliver it, we must take a whole of government approach. To our industry partners, these pillars represent the government’s requirements. They aren’t optional; we must - and will – ..
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