How Crown Media protects its crown jewel
It’s that time of year again…chestnuts roasting on an open-fire, kids making wish-lists, and company holiday parties where you can showcase your most outlandish ugly sweater. It’s also the time of year we all get a little bit less cynical and take in a cheesy holiday movie or two. Enter Crown Media Family Networks and its holiday hitmaker, Hallmark Channel.
Hallmark Channel—and its streaming counterparts like Hallmark Movies Now—are unique in the entertainment world. The company provides year-round programming and has many fans the world over, but the end-of-the-year holiday season is when its content really pops off. Holiday-season die-hards show up for cheesily-wistful-yet-earnest films that have become a cottage industry and an annual jingle-bell juggernaut.
In 2021, Hallmark Channel finished as the number one network among “women 18 and above”, which led to $147.8 million in revenue generated from holiday programming alone. It’s safe to assume the company doesn’t want intellectual property (IP) theft cutting into those kinds of returns.
Cloud-based content delivery
Here’s a scary-sounding sentence for those wary of vulnerabilities: Hallmark Channel’s entire content library is managed in the cloud. Cloud has obvious advantages for any organization, like quick-scaling and not having to build on-prem systems from the ground up. However, it can also increase risk to intellectual property:
High-risk resources open to the public internet: If a particular cloud instance becomes accessible by anyone on the internet, revenue-generating IP may be compromised. Increased complexity: IP can be spread across multiple clouds in mul ..Support the originator by clicking the read the rest link below.
