Do online dating profiles delete your data?

Do online dating profiles delete your data?
Emma McGowan, 3 June 2021

What happens when you stop using an online dating site or app? Do online dating services delete your data?



The goal of online dating is to find a romantic match, whether that’s for a night or for life. That means, unlike social media for example, most people aren’t using their accounts for an extended period of time. So what happens to your online dating profile after you close it out? 
If you’ve used an online dating site or app, you gave them a lot of information. Sites like OkCupid and Match.com are explicit about it, asking you a catalogue of questions in order to (hopefully) provide you with a love match. Sites like Tinder and Grindr, on the other hand, collect a bunch of information in the background, oftentimes without user knowledge. And they all claim to use artificial intelligence to find the right person for every member.
“Artificial intelligence is a fancy buzzword,” Jen Caltrider, lead researcher at Mozilla’s *Privacy Not Included guide tells Avast. “It’s like this shiny ball that these companies are using for marketing. That’s fine for pet toys or something like that. But when you get into dating apps, you don’t know what’s being collected or why or how it’s affecting how you date.”
And you know what AI needs to work, right? Data. Lots and lots of data. Which explains why dating sites like to gobble up so much of it. They need that data to improve their services in order to gain more customers and, in some cases, to sell you ads. Or at the very leas ..

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