Eliminating third-party cookies will not stop companies from tracking web users, says DuckDuckGo, which claims it can help with its desktop browser extensions and mobile apps.
In a blog post on Tuesday, the privacy-focused search biz explains that the much discussed plan by Google to eliminate third-party cookies in Chrome by the end of 2022, and related restrictions already implemented in browsers like Brave, Firefox, and Safari, will have a limited effect on marketers' online tracking efforts.
"To really stop Google and Facebook from tracking you on other websites, you have to actually block their trackers from loading in your browser when visiting other sites," said Gabriel Weinberg, CEO of DuckDuckGo, browser tracking protections tracking warns duckduckgo
