Neustar announced the launch of Neustar Unified Identity, end-to-end identity management solution that enables resolution of offline to online identifiers by responsibly connecting people, location, and device data.
The new solution powered by Neustar’s unrivaled identity graph platform, OneID, transforms data management to enable better data-driven decision making and outcomes for brands by supporting data onboarding, linking, enrichment, and validation.
According to a recent study by Forrester Consulting that evaluated how brands are adjusting their customer data strategies in the face of shifts in the marketing landscape, brands “struggle to meet the moment with comprehensive, identity-based strategies that would let them simultaneously tackle issues of privacy management, data governance, and marketing management.”
Neustar Unified Identity enables brands to develop identity-based, privacy-forward approaches that improve omnich ..
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