Nine years ago, MakerBot was acquired by Stratasys in a deal worth slightly north of $600 million. At the time it was assumed that MakerBot’s line of relatively affordable desktop 3D printers would help Stratasys expand its reach into the hobbyist market, but in the end, the company all but disappeared from the hacker and maker scene. Not that many around these parts were sad to see them go — by abandoning the open source principles the company had been built on, MakerBot had already fallen out of the community’s favor by the time the buyout went through.
So today’s announcement that MakerBot and Ultimaker have agreed to merge into a new 3D printing company is a bit surprising, if for nothing else because it seemed MakerBot had transitioned into a so-called “zombie brand” some time ago. In a press conference this afternoon it was explained that the new company would actually be spun out of Stratasys, and though the American-Israeli manufacturer would still own a sizable chunk of the as of yet unnamed company, it would operate as its own independent entity.
MakerBot has been courting pro users for years.
In the press conference, MakerBot CEO Nadav Goshen and Ultimaker CEO Jürgen von Hollen explained that the plan was to maintain the company’s respective product lines, but at the same time, expand into what they referred to as an untapped “light industrial” market. By combining the technology and experience of their two companies, the merged entity would be uniquely positioned to deliver the high level of reliability and performance that customers would demand at what they estimated to be a $10,000 to $20 ..
Support the originator by clicking the read the rest link below.
