Inside consumer perceptions of security and privacy in the connected home

Inside consumer perceptions of security and privacy in the connected home

The ESET survey polled 4,000 people to get a sense of their attitudes towards the privacy and security implications of smart home technology



When most people think of home security, locks, alarms and big dogs come to mind. Substitute security with privacy, and images of curtains and blinds, or unlisted phone numbers spring to mind. While those are all (still) valid, over the last decade of digitalization, we have seen “the home” – long regarded as a refuge for privacy and safety – transformed into a battleground over what is private and secure. To recognize these shifts, ESET decided to focus on the “Protect IT” component during the 16th annual National Cybersecurity Awareness Month and, together with the National Cyber Security Alliance (NCSA), carried out a survey to uncover where people in the United States and Canada stand with the main themes connected to protection.



Source: staysafeonline.org



In the time it took for modems to give way to routers, and routers to then broadcast Wi-Fi, our identities as residents and as digital citizens have moved considerably closer together. And now, as IoT and the wider explosion in numbers of smart devices and attached services that have followed enter homes en masse, another reimagining of home, privacy and security unfolds.


So, how do North Americans see their “homes” and what makes them safe and secure? If that answer doesn’t involve digital, then trouble could be ahead. Take a quick look at our recent poll results to get a picture of the digital home in the popular imagination.

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