How to Get Buy-In When Your C-Suite Doesn’t Speak Security

How to Get Buy-In When Your C-Suite Doesn’t Speak Security

Lee Brotherston, director of security at IoT startup ecobee and all-around security ninja, joined us on our latest episode of Security Nation to discuss what it takes to get buy-in from the top and his experiences introducing security into newer companies. Here’s a blueprint for getting sufficient support from the corner offices.


Take it from the top


The first step toward getting a glowing C-suite endorsement for your security endeavors is simply to understand why you don’t already have it. As Lee points out, it probably has less to do with the message you’re trying to convey and more to do with how you’re presenting it.


Think about it this way. Suppose you had a knock at your door and found a neatly kept gentleman on your porch who begins to explain that he’s an insecticide expert, and your prized willow tree in your backyard is in danger. With an impressive use of very technical terms, he informs you of the growing threat from some exotic insect that could potentially destroy your cherished tree.


Do you buy what he’s selling? You’ve never seen these insects, you can’t even pronounce their name, and you certainly didn’t understand half the technical jargon that came out of his mouth. All you want to do is enjoy your hammock underneath the tree’s giant limbs. After all, they seem healthy enough and still provide plenty of shade!


It’s no different when the subject of security comes up in a group of executives. What you’re selling is important and does impact what they hold near and dear to their hearts, but that’s not what they’re going t ..

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