Despite having a population of just 1,400, until recently, Tokelau's .tk domain had more users than any other country. Here's why:
Tokelau, a necklace of three isolated atolls strung out across the Pacific, is so remote that it was the last place on Earth to be connected to the telephone-- only in 1997. Just three years later, the islands received a fax with an unlikely business proposal that would change everything. It was from an early internet entrepreneur from Amsterdam, named Joost Zuurbier. He wanted to manage Tokelau's country-code top-level domain, or ccTLD -- the short string of characters that is tacked onto the end of a URL. Up until that moment, Tokelau, formally a territory of New Zealand, didn't even know it had been assigned a ccTLD. "We discovered the .tk," remembered Aukusitino Vitale, who at the time was general manager of Teletok, Tokelau's sole telecom operator. Zuurbier said "that he would pay Tokelau a certain amount of money and that Tokelau would allow the domain for his use," remembers Vitale. It was all a bit of a surprise -- but striking a deal with Zuurbier felt like a win-win for Tokelau, which lacked the resources to run its own domain. In the model pioneered by Zuurbier and his company, now named Freenom, users could register a free domain name for a year, in exchange for having advertisements hosted on their websites. If they wanted to get rid of ads, or to keep their website active in the long term, they could pay a fee.
In the succeeding years, tiny Tokelau became an unlikely internet giant -- but not in the way it may have hoped. Until recently, its .tk domain had more users than any other country's: a staggering 25 million. But there has been and ..
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