The tech giant introduces its own version of verified accounts in Gmail, rolls out increased moderation controls in Meet, and enhances phishing protection in Chat
Google has announced a host of new features for its G Suite family of applications that are aimed at bolstering the security of Gmail, Meet and Chat users. The company is also introducing new ways for IT administrators to manage and secure devices using the Admin Console.
The search engine giant is piloting a new feature that will display the logo of an organization or brand in the avatar slot of the Gmail user interface. That should give people more confidence that the email message is from a legitimate sender and ultimately thwart phishing attacks that spoof genuine companies.
The new functionality uses the Brand Indicators for Message Identification (BIMI) standard and allows organizations that use the DMARC technology to validate the ownership of their logos and securely transmit them to Google. The BIMI standard is being developed by the AuthIndicators Working Group, which Google joined a year ago.
“BIMI provides benefits to the whole email ecosystem. By requiring strong authentication, users and email security systems can have increased confidence in the source of emails, and senders will be able to leverage their brand trust and provide their customers with a more immer ..
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