Additionally, Protti says that the privacy reviews include examinations of topics like transparency, user controls, and data retention policies where applicable. Despite years of near-constant privacy controversy and that record FTC fine, Protti and Egan both maintain that Facebook already built all of its software with privacy in mind from the start, but that the company is now committing to this maxim more deeply.
"This privacy review process since it’s gotten rolling has caused us to delay some product launches, which isn’t a bad thing necessarily," Protti says, "because at the end of the day the most important thing is getting this right for the ultimate user."
In one recent example, Protti says that Facebook delayed the launch of its Accounts Center service, which offers features across the company's apps. A series of privacy reviews showed that user controls and transparency mechanisms weren't clear enough abouton what information would be used based on which features were enabled or disabled.
"Our internal experts sent the product team back to revise their plan," Protti says. "And the end result was a redesigned control hub and overall a much better and clearer product. It took a little bit longer to launch, but we’re happier and prouder of what we’ve built as a result."
Both Protti and Egan say that the biggest challenges in Facebook's privacy revamp is communicating the depth of the company's commitment and making sure all users understand how their data is used, as well as the tools and controls that are available to them.
"Something I wake up every day thinking about [is] how we can continue to help people u ..
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