Cyber crooks are quick to abuse legitimate services for their own malicious purposes. One of the latest instances demonstrating this propensity involves phishing kit developers using web analytics to collect statistics on campaign effectiveness – information that helps them to continually improve their kits and keep up with demand.
But web analytics can also help defenders understand the full scale of a phishing campaign and mount takedown actions quickly, Akamai researchers noted.
Google Analytics is, by far, the most popular choice for site owners who want to see how visitors behave on their site (How did they end up on the site? How long do the stay? How many and which pages they visit?), what OS and browser they are using, where they are located, and so on.
Alternatives include analytic tools/solutions by Microsoft, Yandex (Yandex.Metrica), etc.
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