DeCloak is the ultimate solution for keeping personal info de-identified while allowing businesses to gather and analyze valuable user behavior information. DeCloak offers a brand new third-party solution of de-identification technique to create a win-win situation for the consumers, and service vendors.
DeCloak uses proprietary hardware-embedded algorithms, named PPU (Privacy Processing Unit), that can be used as an external dongle or an IC designed directly into a smartphone or other personal devices. From that point on the smartphone can be used in the same manner as always, except your online behavior is anonymous.
From an ISP perspective, the user behavior data can still be collected but it no longer can be linked to a specific individual. It can be aggregated, analyzed and even sold without worry of breaking privacy regulations.
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