Data Privacy Day 2024: Part 2

With Data Privacy Day coming up, we spoke to cybersecurity industry experts about the latest data privacy trends…


Alex Hazell, Head of Legal and Privacy for Acxiom EMEA, says:


“In 2024, we can no longer discuss data privacy without talking about AI. Up until now, the overarching challenge for businesses has been that pre-existing legislations around privacy and intellectual property were not written with newly released AI technologies in mind.


“While we’ve made significant progress in reaching some form of omnibus regulation through the upcoming EU AI Act, it’s important to remember that effective AI regulation extends beyond safeguarding personal data, copyright and IP infringement issues. Addressing biases and ensuring fairness in AI systems is also crucial for building ethical and equitable applications that do not pose a threat to individuals or society. 


“People are increasingly aware of data privacy issues, and there is no doubt that AI regulation and governance will continue evolving to ensure everyone is being kept safe. However, organisations must make sure they are putting the right measures in place now to develop ethical frameworks, responsible deployment practices, and inclusive decision-making processes – measures that will protect individual privacy and cultivate a trustworthy and responsible AI ecosystem.”


 


Donnie MacColl, Senior Director of Technical Support and DPO at Fortra, advises:


“Tips for keeping your data secure on Data Protection Day (or during Data Protection Week) 


Set aside an hour, grab a coffee, sit down, and complete the following:  


Change your passwords on all your banking and shopping apps, work systems, and so on – keep them safe in a password manager app
Set up multi-factor authentication on everyth ..

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