Data Is Quicksand: Does Your Current Data Security Solution Pull You Out or Sink You Deeper?


If you grew up on Saturday morning cartoons, you probably worried about the Bermuda Triangle, piranhas in the tub and quicksand.


It didn’t matter where you lived. One second, you’re hiking in the park behind your house, and the next you’re sinking like Indiana Jones.


To make a massive jump, this is similar to the data security situation many organizations face today. Maybe you’re a new company selling widgets online or offering the best interest rates. Oh look, your first customers!


Suddenly, you’re flooded with data. You have financial transactions, mothers’ maiden names, passwords, usernames, social security numbers, etc.


All you wanted was to sell a useful product. You wanted to help people improve their finances or deliver clean energy. But there you are, sinking into the quicksand of regulatory requirements, customer demands for greater data privacy and the risk of a data breach. What can you do?


Surely, you’ve considered data security solutions. You have point tools to encrypt, monitor and discover where sensitive data lives. But everyone, every organization is creating new data at faster and faster rates every day. We create 2.5 quintillion bytes of data daily. Put another way, that is 270 billion minutes of YouTube videos every day. So ask yourself — are your data security tools capable of protecting your growing lakes of data?


Well, like quicksand in cartoons, there are three ways to evaluate and find a solution: be adaptive, connected and intelligent.


quicksand current security solution deeper