Practically everything consumers do online — shopping, paying bills and signing up for new services — requires some level of personal data sharing or changing privacy settings. Consumers need to feel that your organization’s digital experiences are worth trusting and that their data will be used for only its intended purpose and kept safe. This means that you have to ask for consumers’ consent in a way that is easy to use and substantiates that trust. Otherwise, they may be quick to abandon your experience and turn to your competitor.
Consent Management Helps Customers and Businesses
As a guiding principle, make sure your customers know who is in control of their data and how their data is being used. Clearly define the levels of consent the consumer needs to approve prior to data usage. This means offering the right chances for opt-in or opt-out upfront. Once an account is created, consumers should be able to self-service their profile management with the ability to edit, delete and export data or modify their consent, maintaining an audit record of changes in the background. Your platform must also acknowledge and execute these changes in real-time, not three days after the user changed their profile. To support data subject rights, self-service is a must because the scale of consumer profile attributes is simply too large for support personnel to service well.
Global regulations insert some forced urgency to the privacy and consent management issue. Privacy requirements vary by location, with some stricter than others, yet organizations must follow each region’s rules in which they operate or risk hefty penalties and fines. A bit of thoughtful planning and purposeful placement can really reduce the stress from these evolving privacy laws. While the l ..
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