In 2021, tech companies whose businesses are based on the user data they collect might have a new fear: financial penalties from a new California state agency. And strangely, some of the most vocal privacy advocates oppose the bill that could give consumers this power.
Voters there will be given a chance to approve the California Privacy Rights Act, also known as Proposition 24. It's a follow-up bill to the landmark California Consumer Privacy Act, which was passed unanimously by the state legislature in 2018 and took effect on this January 1. The first of its kind in the US, the CCPA creates comprehensive rules guiding how organizations must handle consumer data. Modeled on Europe's General Data Protection Regulation, the CCPA allows users to opt out of companies selling their data to third parties, see what data organizations have gathered about them, and demand that data be deleted.
However, the CCPA lacks a strong enforcement provision, and could be chipped away at by tech companies pressuring lawmakers. So California real estate mogul Alastair Mactaggart, who was behind the push for the CCPA, is now pushing for Prop. 24 to supplement that law with stronger remedial actions and $10 million to fund a stand-alone California Privacy Protection Agency enforcement agency that could issue citations and fines over corporate abuse of consumer data.
It would also allow Californians to stop not only the sale of their data, but the sharing of it, too. That includes sensitive information about their he ..
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