Bitdefender enters native XDR market with new offering

Bitdefender enters native XDR market with new offering

Cybersecurity software maker Bitdefender threw its hat into the extended detection and response (XDR) ring Thursday with a native offering it's calling GravityZone XDR. The product is designed to get security teams up and running out of the box, with features that include:

Rapid, cross-correlation threat detection, which uses leading-edge mathematics and threat behavior models to detect advanced threats, initial attack stages, and anomalous application and identity behaviors
Automated threat identification and prioritization, which uses a built-in incident advisor for root cause and threat context analysis, allowing security teams of any size and skillset to view threat detections, understand a threat's impact on operations, and take recommended actions to contain or eliminate threats—all from a single view
Recommended threat response actions that can be resolved across endpoints, identities, email, cloud, and applications, with a single click

Bitdefender also worked on making these features easy to use. "Security technology can seem overwhelming to a security analyst, let alone a layperson, so we built the user interface hand-in-hand with our customers through an early access program," explains Bitdefender vice president for product and technical marketing Amy Blackshaw. "Customers partnered with us day in, day out, not just on capabilities and problems they were trying to solve, but on how they wanted to consume information from a UI and UX perspective. What that has led to is a very intuitive design."

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