Call her Linda Leesburg. Fresh out of graduate school and starting her first serious job, she decided to buy some kitchen utensils and related items, including a dish set, cookware, silverware and a coffee maker, to outfit the kitchen of her new apartment. She could easily buy these products at a local store, but she discovered a store online that offered them at an unusually low price. Leesburg paid about $250 for everything, using a few gift cards she had received in recognition of her academic and job-hunting success, and waited patiently for a truck to deliver the goods. But they never...
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